Axiom 2022 Compost Report
Thank you to members who participated in the Axiom study earlier this year. NNLA collaborated with Axiom Marketing on the study to determine the role and importance of compost in horticulture, organic agriculture, and the turf/ornamental markets. The survey collected information to understand thoughts and perceptions about dry and liquid compost products with nutritional qualities and its importance to operations.
Findings in the Executive Summary include:
86% of online respondents say compost and biological soil amendments are important.
When asked what benefits would convince online respondents to try compost and biological soil amendments, 68% say reducing overall fertilizer needs, 44% say easier application and 38% say added nutrition.
31% of online respondents make their own compost and soil mixes.
Sustainable and eco-friendly practices are important to online respondents – 33% say highly important and 55% say somewhat important. Only 3% say not important.
One third of online respondents are willing to pay more for organic eco-friendly products, and 22% say their customers are willing to pay more.
81% of online respondents apply fertilizers and soil amendments with spreaders. 44% use sprayers and manual labor.
Click here to view the full executive summary report at nnla.org/resources.